I remember that the person who saw NextVR last time was in the VR strategy conference held in April when the microwhales were held. At that time, Chinese Culture (CMC) had just invested in JauntVR. It also revealed that it had opened the Jaunt branch in China. The NextVR, which received a round of 80 million U.S. dollars in financing from B, has become a target of attention. The investor has not only the CMC, but also NetEase and CITIC Guoan.

As a VR content broadcast company, the direction of live broadcasting by NextVR is not uncommon in China, and even a relatively mature live broadcast process has been formed. So, what can NextVR get to obtain 80 million U.S. dollars in financing?

Experienced core members

You can take a look at the next few core members of NextVR, mainly two co-founders DJ Roller and David Cole, executive chairman Brad Allen, executive vice president of software engineering Alan Moss.

DJ Roller is regarded as the "old driver" of the film and television industry. He has participated in the production of top-level stereoscopic 3D film and television production. He has more than 10 years of production experience. For example, in the documentary short film "Abyss Ghost" directed by Cameron, Roller is a photographer. Director; participated in the shooting of the first action adventure movie “The Heart of the Earth” in digital 3D technology. He has served as a director of photography for a number of films and television programs, including National Geographic, CNN, NBC, Exploration Discovery, etc. He also won the Cine Golden Eagle Award and twice nominated the Emmy Award. In addition to shooting challenging underwater environments, he designed a special 3D shooting system to capture the unparalleled sea world.

Another co-founder, David Cole, has nearly 30 years of experience in digital imagery, electronic education technology, and stereoscopic technology research. He applied for 26 patents in virtual reality and stereoscopic technology. Before joining NextVR in 2009, he served as CEO of LearningSoft, an educational technology company. Previously, he also created Studiotronics, a digital imaging company, to develop a color scanning software, which was subsequently acquired by Kodak’s company Chinon America. Currently responsible for the intellectual property protection of NextVR.

Brad Allen holds the position of Executive Chairman and is responsible for finance, business development and marketing. He has more than 32 years of experience in the investment banking and securities industries. He had previously invested in technology companies in the United States, Hong Kong, and China, and worked and lived in Hong Kong for 18 years. The transaction volume completed exceeded US$15 billion, including mergers and acquisitions and equity appreciation. Brad should play a big role in financing.

Alan Moss of the main attack software is also an indispensable member. He is the chief person in charge of computation coding, and he has jointly invented the Compound Entropy stereo compression technology and NextStream 360 immersive video technology. He is also responsible for the development of NextVR core coding technology.

Exclusive compression coding technology

It is understood that NextVR, which was established in 2009, used the name of Next 3D as the company's first name and obtained a number of patents on 3D content shooting. In 2014, they spliced ​​6 professional 6K Red Dragon cameras to form a unique shooting system capable of shooting three-dimensional 360-degree video. However, the core technology of NextVR is data compression. In an earlier interview with the media, Cole said that taking a basketball game as an example, due to the fact that many cameras are placed on the scene to shoot, it will take a lot of duplicate content and generate redundant data during data transmission. At the core of its compression technology is to remove redundant data. Make sure that each content is transmitted only once.

At the same time, in February this year when Allen interviewed GeekWire, he also talked about the effect that this technology can achieve.

“The camera captures 24,000 pixels in the horizontal direction and 6000 pixels in the vertical direction. It is a large batch of data transmitted to mobile devices. But we compress it and the 4M-8M bandwidth can achieve 60 frames per second. This is equivalent to watching HD live streaming on Netflix."

What does this data mean? The technical staff of the Shanghai snail VR team stated that 60 frames during VR broadcast can reduce vertigo and increase user experience. However, in fact, 4M-8M bandwidth can only be said that domestic first-tier cities may be realized. Currently, live broadcast will be made in multiple versions (high school, low school) for audiences to choose. Other VR live broadcasters also stated that compression and transmission technologies have advantages.

Qian Xiaoyong, the content director of Strong Oxygen Technology, revealed that the data has been improved by 15%~25%, but the quality of the bottleneck in the playing hardware, such as shooting hardware can shoot 12K screen, but the audience uses the device screen Can only achieve 4K, and the platform is generally 2K picture.

IP resources have more advantages

Yes, NextVR may not be the most likely resource, and in retrospect every time NextVR appears to have "bring its own aura."

In October 2015, live NBA new season opener;

In October, for the first time, the Democratic Party’s television debate was broadcast in cooperation with CNN (United States Cable News Network);

In February 2016, signed a five-year cooperation agreement with Fox Sports;

In April, lived the Kobe Bryant screenplay;

......

Putting aside VR, NextVR's choice of live broadcasts is more eye-catching. At the same time, it signed a five-year cooperation agreement with Fox Sports . The latter has the right to broadcast many sports events, including the World Professional Baseball Championship and the 2017 Super Bowl, which means that NextVR has a greater advantage in the VR live broadcast of sports events. Then they established cooperation with Live Nation and the American media giant Times Inc., which held numerous star concerts and performances around the world. The latter hopes NextVR will provide VR content and introduce its magazine brands, such as People Magazine and Times. Weekly etc.

It can be seen that, in addition to talent and technology itself, NextVR's joint efforts with these traditional industries have greatly improved the visibility of NextVR and also promoted the development of the entire VR broadcast.

From the above situation, compared with other current VR content teams, NextVR does have enough persuasive power and is favored by capital.

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