Samsung recently released a new generation of Gear VR. Although at first glance it hasn't changed much, Samsung has improved the wearing comfort and the immersive experience of VR experience from small details, such as key setting, appearance color, and sleeves. Circle material changes.

But on the other hand, no matter whether it is millet or Huawei, they have not paid attention to the release of mobile VR products. First of all, Xiaomi’s recent repertoire is not too deep. From the end of July, the announcement of the release of VR new products was officially unveiled only four days later, and the appearance of the user was a zipper “Cardboard”; in addition, remember to Is Huawei VR released in July? It seems that it is also a proper bounce.

Mobile VR: The mobile phone does not give power At present, most mobile VR headsets do not meet the three major industry standards for VR hardware. Among the hardware problems in mobile head display itself, the main reason lies in the lack of power to adapt the mobile phone.

The first is the mobile phone screen, if you want to meet the delay of less than 20ms and the refresh rate below 90Hz, it is best to use OLED screens, but looking at the domestic mobile phone manufacturers that have already launched VR products, there is almost no cell phone equipped with an OLED screen; Then there is the problem of mobile phone heat dissipation. Although CJ is the world of PC VR this year, but one or two VR companies have brought mobile VR products, but in the process of experience, the phone in front of the head has been exposed to abnormally high temperatures and heat. The really spicy eyes.

In addition to the screen and heat problems on the surface, at the system level of mobile phones, domestic mobile phones have not been optimized for mobile VR, and Samsung's Gear VR has formed a huge gap. Samsung Gear VR has made great efforts on several mobile phones that are compatible. Taking Note 4 as an example, Oculus added VR service system services and VR Framework to improve the refresh rate. These system level optimizations can only be done by mobile phone manufacturers, but domestic mobile phone manufacturers have selectively ignored this one.

How did millet Huawei fail? The industry recognizes that mobile phone manufacturers have the inherent advantage of doing mobile VR. They can optimize the system and hardware of the mobile phone from the ground up. However, there are very few “physically practiced” companies looking at domestic manufacturers.

The millenial millet has played millet for years of price war, and the price of mobile phones has become an unbearable burden in life. Taking an OLED screen as an example, its cost is higher than that of an ordinary LED screen, and now there is a mature OLED screen production line mainly of Samsung. Before the entire OLED screen mobile phone market was not rolled out, the urine of millet was rarely used. Will go to increase production costs to do this kind of thankless thing.

For Xiaomi, if you want to take the initiative to develop mobile VR products, you may technically need to cooperate with VR companies. From the hardware to the optimization of the underlying system, you need to invest a lot of R&D funds and manpower. This will inevitably increase the cost of the entire product, but for domestic consumers, they are not necessarily willing to pay for it. Take millet's failed note product line as an example. Eventually, it can only end with constant price cuts.

Therefore, Xiaomi’s propaganda for such a long period of time is not intended to bring a landmark mobile VR product to consumers. They just hold onto VR’s thighs and show it to the industry and consumers. We are walking The front end of the industry is a gimmick for its own brand image.

Huawei is not here? As the bulk of the current domestic mobile phone manufacturers, Huawei's unwillingness may be related to the entire company's business layout. Huawei is the world’s largest telecommunications equipment supplier and has few rivals in the international telecommunications field. The mobile phone business is only a business that has only been launched in recent years. Ren Zhengfei has also been very cautious about the mobile phone industry.

Mobile phone hardware is only the tip of Huawei's business. According to Huawei's 2015 financial report released in April this year, although Huawei’s consumer business has grown fastest in the three business segments, revenue and its carrier business still have There is a big gap, so from a macro perspective, Huawei is a global communications technology company. The mobile phone business is not the main business of Huawei, but only a new business of the terminal business unit, taking into account the entire company's business layout and With global strategic development, they do not need to be willing to invest too much in an immature and risky new technology.

Huawei and Xiaomi are the leading domestic mobile phone manufacturers. Even their mobile VR products are not doing well now, not to mention the non-stop mobile phone vendors. Before the entire consumer-grade VR market has been opened, no one can predict how the future development trend will be. In the face of uncertain VR market, mobile phone manufacturers have not dared to take too much risk to invest a lot of manpower and material resources. Therefore, we recommend that you do not blindly follow the trend of doing low-end mobile VR, and then first stabilize your mobile phone products and then imagine the future development

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