Speaking of VeeR, friends who are familiar with VR or panoramic video will know that this is a global VR video platform and VR video creator community. I recently learned that VeeR has a brand new upgrade and is launching a very cool new feature. What is the purpose and content of this series of actions of VeeR? With this question, I interviewed Chen Ye, co-founder of VeeR.

Behind the brand upgrade is the positioning upgrade

The last interview was still in the middle of last year. This time it coincided with the upgrade of the VeeR brand, so my first question was naturally why the brand was upgraded. He told me that the main reason is the upgrade of VeeR positioning. VeeR was mainly focused on VR video platforms and communities before, but now it is upgraded to VR content platform and community. "Our definition of VR content includes VR video, panoramic images, and light interactive VR interactive experiences. In communicating with users and analyzing user feedback, we discovered that users actually care more about what they can achieve through VR. Experience, such as whether you can enjoy the view of Yellowstone Park or outer space, and whether the specific implementation is video or photos is not so important, based on this trend, we consider integrating all VR content to help our creators create more. Interactive and immersive experience."

Another reason for this brand upgrade is that there are more VeeR product lines, including VeeR VR applications on the web, mobile, and VR side, and VeeR VeeR Editor, which was launched last year by VeeR. “We want to use a visual image to unite different product lines, so you will see that we have changed the image and color of the brand logo. The new logo is an end-to-end triangle, with a gradient design, we hope Emphasizing that VeeR is a very open content community, this image is also very consistent with our brand's keywords: Limitless, Empowering, Creative, and Fun.

When I saw VeeR's new logo, in addition to these elements mentioned, I also felt a deep sense of science fiction: mysterious and full of vitality.

VR interactive experience brings new possibilities

In the product iteration, in addition to the visual UI of each product will be matched with the new logo, a big change is that the VR-side application adds more features. VeeR VR's VR side (that is, VeeR VR application on each VR device) has a relatively basic function. The latest version supports panoramic picture browsing and content search. Users can also follow and bookmark their favorite content after logging in. At present, the user account system has been fully accessible on the VeeR VR web page, mobile, and VR. After that, the team will also add more user interactions with creators.

The new cool feature that I mentioned in the article is that VeeR has launched an online editing tool for VR interactive experience. This feature is still in the beta stage, and it has taken small-scale tests on some creators. “In fact, the most basic VR interactive experience is scene roaming. We can realize scene roaming by connecting different panoramic photos together with hotspot interaction. The reason why the new function is called interactive experience is because we see more. There are many possibilities, and scene roaming is only one type of VR interactive experience. For example, we can also achieve a branch scenario, where users see different directions and enter different scenarios. VeeR hopes to provide a flexible technical framework to help creators Conducting various content explorations and innovations.At present we adopt an invitation system, creators need to register on our platform, and then we gradually open to some creators to try out, they can upload VR video, pictures, audio and other materials on our website. , and then through the online editor to edit, the final work can be displayed and shared on the VeeR VR web, mobile and VR side."

Regarding the reasons for developing interactive experience functions, Zhai said: On the one hand, there are some development tools on the market, but the problem is often the distribution of content. “A creator creates an interactive experience and can only pack into one APP and upload it to a certain These platforms"; on the other hand, the relationship between VeeR and creators has always been very close, and creators also hope that VeeR can support their exploration of the direction of interactive experiences. “The content produced by the creators will eventually be distributed and disseminated. We hope to create a complete platform from production to distribution, and the creators only need to consider how to create.”

It must be said that the VR interactive experience function launched by VeeR has indeed solved a pain point for VR content creators. I would like to like this for VeeR.

Realization of commercialization is the key strategy for this year

I also learned from the exchanges with Yung, in addition to brand upgrades and product development, VeeR also has a key strategy this year to help entrepreneurs realize commercialization. "Since last year, we have emphasized that the creators are the core. We will still stick to this principle this year. The focus here is on commercialization. From last year to this year, we have seen an increasingly clear trend: More The brand began to use VR as a means of promotion and display.We hope to help creators dock with domestic and international business needs, and as the VR content community, creators are the most important to us.VeeR hopes to provide end-to-end support for them. , from creation to display, to sharing and interaction with users, finally achieving branding and commercial realisation.”

As a further explanation, the development of the VR interactive experience function for VeeR is also aimed at better helping creators to commercialize. In the past, the cost of creating a VR interactive experience was very high. Now, with VeeR's online editor, the cost and the threshold for creating an interactive experience are reduced a lot. In terms of specific cooperation, VeeR has launched a project named “VeeR for Business”. The creator needs to become the creator of the certification after VeeR's certification process, and then VeeR can get support for the docking of commercial projects. “This year we had a bigger project that was working with the public comment. The public comment was promoting their Black Pearl Restaurant (equivalent to the domestic Michelin restaurant). We docked our certified creator and made it through our online editor. The contents of the interactive experience of six Shanghai Black Pearl restaurants are very satisfactory to each other, and we will have follow-up cooperation.”

Regarding the commercialization of the company, I believe that, first of all, VeeR needs to help creators to realize cash, and creators can realize it. VeeR can naturally obtain benefits, which is actually a win-win situation. “In the future, we may draw some divisions from the docking project, but it is still in an early stage of exploration. We think more about how we help creators. We see that they have been exploring all directions, and we Help them to improve their production tools and solve the problems of content distribution and business matching. We will work together to better promote the development of the market."

As a VR content community that covers global users and creators, I have seen VeeR's efforts in this direction. VR content is very important for the development of the VR industry, so I sincerely hope that more creators can use VeeR to create more excellent VR content, and bring immersive experience to VR users worldwide. Let vr technology really serve the general public.

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