[PConline Info] "It's a smart screen, and I don't even want to call it a TV," said Wang Zhiguo, chairman of Kukai Technology, which defined the new A43 cool-TV release yesterday. Yesterday, Cool Open held a new A43 and 4K resolution A55 flagship press conference at Beijing Jingyuan Art Center. Among them, the cool start A43 with a starting price of 1999 yuan is bright. Before the release, there will be news that the new product will have three remote controls (the mobile phone in your hand, the children's remote control “Little Magic Man” and the old man's remote control). “Not just a TV” has laid the tone for yesterday’s press conference. Highlights, the following is a simple comb for everyone.


Conference site


Before the conference

The new A43 is more like the continuation of the previous generation A55. Kukai Wang Zhiguo stated that the reason why they did A55 was to find that young people do not like to watch TV now. They hope that young people will enjoy watching TV again. So with the cool-on A55 that we saw afterwards only using a mobile phone. This new Coocaus A43 extends the object of “concern” to the children and the elderly, and faces the current situation in which children are obsessed with mobile phones and old people do not use TV. To put it plainly, let the A43 be a TV that young people, the elderly, and children like to watch.


Cooltech chairman Wang Zhiguo


Children become addicted to mobile phones


Aging population problems

Highlight 1: Better Control

Cool open A43 for the characteristics of the three groups of people, in terms of remote control, young people can continue to use mobile phones for remote control, children's groups are similar to the gamepad cartoon design of the "Little Devil Man", the elderly group is using a larger panel button design The exclusive remote control for the elderly. In the TV operation interface, there are a conventional interface, a colorful and lovely child interface, and an old-fashioned interface with a large size design. With both hardware and software, these targeted changes will further enhance the experience of different age groups.

Highlights II: Interactive More

How does a television increase family communication? CoolBreaker A43 has many built-in interactive applications, such as “Love Mailbox” for elderly users, wherever you are, you can send text messages, pictures and videos for parents or elders at home. You can also recommend movies. You can also video chat with each other. Let the elderly no longer be indifferent; for example, for children users, innovative development of "WeChat remote notification" function, you can always know what TV shows children at home watching. Knowing what your child sees before you know how to communicate with your child.

Highlight 3: More refined content

In the past, traditional Internet TV and video resources were all presented in an all-encompassing manner. Kukai A43 benefited from three kinds of operation interfaces, and different interfaces corresponded to specific age groups. Therefore, it was possible to accurately push video content and save a lot of users' search and browse time. For children's groups, content is expertly screened by expert recommendations, browsing history, age range, and program hit rates. For example, popular cartoons, children's programs, etc.; for the elderly group, have also been carefully screened, such as old movies, health programs.

Highlight 4: Lower prices

The climax of the conference yesterday was undoubtedly the starting price, 1999 yuan! The price of the same mobile phone such as a smart TV. 1999 yuan, once used by the mobile phone manufacturers are used to the magical pricing. Today TV also offers a "price war." It can be seen that Cool-opening A43 shoulders the heavy responsibility of rapidly seizing the market. Looking back at Chairman Wang Zhiguo of Kukai Technology, one thing that Kuaikai has done is to make everyone enjoy watching TV. Behind the imperative is to sit on more user bases, and low prices will inevitably lower the user's purchase threshold and gain more market share. Therefore, the price of 1999 yuan, compared to the previous generation of relatively high price of the cool open glory A55, is not so much to earn eyeballs, it is better to say that the overall strategy is a wise step.


Live model

In addition, there are practical functions such as turning on image mirroring in 10 milliseconds and watching videos while chatting on WeChat. To a certain extent, the competitiveness of Coolopen A43 is improved. Before the launch of the conference, Wang Guozhi revealed that the sales volume of CoolTV in 2015 was only from the off-season in January and February when statistics were available, and the sales of CoolTV had reached 200,000 units. CoolOpen also has 12 million connected users. Thanks to Skyworth's numerous service points and strong distribution capabilities, it further consolidates and secures CoolTV's after-sales service. This "smart screen" believes it can go further.

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