Global e-paper leader Yuantai: optimistic about Chinese e-books

Yuan Si Technology Chairman Liu Sicheng

According to Taiwanese media reports, although Taiwan has not yet launched a Chinese e-book product, Liu Sicheng, chairman of Yuantai Technology, is quite optimistic about the Chinese e-book market.

He said that in addition to Taiwanese businessmen mastering key technologies, there are also price advantages. In particular, the Chinese classics that were completed 100 years ago have good books and rich contents, but there is no copyright fee problem. This is the price advantage of Chinese e-books.

Liu Sicheng pointed out that under the protection of the copyright of a good book in the United States, even if it is made into an e-book download, the cost is still relatively high; but the Chinese historical masters have no need to pay him the edition fee because the person who wrote the book is an ancient person 100 years ago And there are many such good books.

Liu Sicheng is optimistic about Taiwan ’s encouragement of manufacturers to invest in the e-book market, and even a bridge between the two sides to jointly develop the Chinese e-book market. He said that the Chinese e-book market on both sides of the Straits has great business opportunities. The difference from the English e-book market is that under the copyright protection of English books, downloading a book in the form of e-books is still very expensive.

But the historical masterpieces in Chinese are different. Even good books such as The Romance of the Three Kingdoms and Journey to the West have no copyright issues. Liu Sicheng believes that there are quite a lot of Chinese masterpieces from 100 years ago, which are suitable for downloading in the form of e-books.

Although he is optimistic about the global e-paper market, Liu Sicheng believes that Taiwan's e-book business market is too small to be competitive in terms of volume, and suggests that Taiwan be included in the education market.

Liu Sicheng said that if Taiwan gives each middle school student an e-book, even to save money, it can be set to only go online at the school, and then remove the communication function, the price of the e-book is much cheaper immediately. Cheap can be quickly promoted, making e-books a popular commodity.

Liu Sicheng said that electronic paper has the characteristics of power saving and glare without backlight. It is suitable for long-time reading and does not necessarily have to have color pictures. Even black and white electronic paper still has its market advantages in the future.

Although netbooks have joined the e-book market, and even after e-paper entered the era of color screens, the existing black-and-white e-paper technology is not necessarily equivalent to the advantages of color e-paper. Liu Sicheng emphasized that Yuantai will definitely enter the color electronic paper market, but black and white electronic paper can still maintain its mainstream position in the e-book market.

Liu Sicheng pointed out that netbooks with backlights have been glaring for a long time and are not suitable for long-term reading, but e-books must have a picture suitable for long-term reading, and the sight must be as soft as paper. Of course, long-term reading is mostly in black and white, and color is only an aid. He believes that although netbooks have joined the e-book competition, e-paper has the characteristics of power saving and glare-free backlight. It is suitable for long-time reading and has its market advantage.

Yuantai Technology successfully introduced the electronic paper display technology from the laboratory to the mass production in 2006, and successfully transformed after the hot sale of e-book readers in 2008. Yuantai Technology cooperates with E Ink and is the first panel manufacturer to mass-produce electronic paper-related products. Even in the face of large panel manufacturer AUO entering the electronic paper market, Yuantai still has full confidence.

Especially on the issue of environmental protection, it has become a trend to avoid cutting trees and making paper, and electronic paper can achieve the replacement effect. Even Yongfeng Yu Group, which started with papermaking, also invested in the electronic paper market with its Yuantai Technology.

Liu Sicheng pointed out that in addition to the well-known e-book applications, e-paper is also an important market. For example, hypermarkets in the United States have too many products. Through computer management, the label price can be adjusted at any time. The change in the price of promotional items is a good application. As long as the promotion time has passed, the price can be increased immediately through the computer without delay.

In addition, such as customs, the Bureau of Investigation and other work that emphasizes security, the identification function of the identification card is particularly important. For example, the plot in the movie is often mixed with the US Federal Bureau of Investigation by altering the identification card.

Liu Sicheng believes that an electronic paper can be used to make an identification card, scan multiple photos of the holder, and identify it through a computer to avoid that only one photo of the identification card is vulnerable to falsification.

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