Apple will focus on developing wearable devices

The latest news, according to market research firm NPD DisplaySearch quoted informed sources on Monday, reported that Apple's plan to launch full-featured television has been shelved, because Apple plans to introduce new wearable electronic products, such as people expect iWatch products.

Paul Gagnon, DisplaySearch North America’s television research director, said informed sources disclosed that Apple will no longer promote the introduction of TV products next year. Apple’s initial plan was not specific, but Apple’s original plan was to launch a television product line in the second half of 2014.

Informed sources said that one of the main reasons for Apple's postponement of the TV program is that Apple cannot get special content not provided for other devices. This content will give Apple TVs different capabilities than competitors' products and will succeed in the highly competitive TV market.

Geignan said in the report that the existing Apple TV set-top box products may be an obstacle to the success of Apple's smart TV. As a category of products, the growth rate of smart TVs in the U.S. market has not reached the level desired by many people. “Our latest forecast is that smart TVs account for only a quarter of all TV shipments in 2013. Because the focus is on low-end products, the growth rate from this base will be very slow.

It is rumored that Apple will not launch full-featured TV products now, despite speculation in recent months that the product has been cancelled. Industry observers predict that Apple will launch iWatch products next year.