First, the donor is in a skin. Recently, I discussed with a friend about IPTV, Internet TV, Smart TV for a long time. I feel that with the popularity and wide application of Android, the industry has entered a new round of concept hype, that is, grasping the hottest concepts now, and referring to its achievements in other fields to compare with the current industry, more from technology To affirm its future from the perspective of user demand; instead of embracing Qingshan ’s attitude, it denies other similar industries, and looks at the development of new TV industries with its own conclusions. It comes down to the fact that Smart TV is now the future of the TV industry, while other IPTV and interactive TV will be in despair, and Internet TV will enter the historical dust after completing its inherited mission. Regarding this point of view, not only does he recall the Buddhist phrase "donor, I am wearing a skin!" Regardless of IPTV, interactive TV, Internet TV, and Smart TV, they actually represent an aspect of the new TV industry in full bloom. There is coexisting competition with each other rather than a replacement relationship. In the Chinese industrial environment, they all Without the possibility of breaking through system supervision, the strength between them lies more in the ability of the operator. The operation is good, the old tree can also be rejuvenated, and the operation is not good. The concept of the beautiful is also the water moon. IPTV: It is a controllable and manageable, QOS-guaranteed interactive TV based on a private network. In terms of business operations, it combines the complementary resources of both broadcasting and telecommunications. Disadvantages: During the period of unclear policies, the operating entities are subject to excessive restrictions on the operation of video services, and it is difficult to achieve full market interest in value-added applications. There is more than prudent but inflexible, and the bottom-up scale benefit is taken. In the early stage, the market will be opened with the advantage of price, and it will inevitably face a longer investment period and a re-cultivation period for user consumption. Interactive TV: An interactive TV service dominated by radio and television, similar in form to IPTV, with no policy restrictions. However, the pattern is limited by the market operation capabilities and the situation of the segregation of radio and television operators. Internet TV: A controllable and manageable interactive TV based on the public Internet led by a license operator. An industrial chain has been formed in which the license operator is the leading business and the home appliance manufacturers are the sales channels. Disadvantages: subject to specific business specifications, the content and the terminal form a one-to-one bundling between the facts, facing the bottom-up high-end user market. But at a specific business stage. The lack of controllability of user behavior leads to uncontrollability from the product stage to the service stage, affecting the formation of business models. And with the accumulation of time, its product profit in the early stages of development is difficult to support long-term service and content costs. Smart TV: A new form of TV that is dominated by terminal manufacturers, is based on open platforms such as Android, uses Internet applications (including video) as a selling point, and connects to the public Internet. The business form belongs to the gray area of ​​the current relevant policies, and there is a large policy risk. Its concept is very attractive to ordinary users. Its form refers to the experience of smartphones and PC experiences, but imitation is greater than innovation; in business models There is no breakthrough, too much purely starting from the Internet, without considering the use characteristics and user experience of different terminals, it is in the development of the product concept stage, and there is a big false fire. Personally, I believe that the concept is for the industry. If it cannot bring a qualitative improvement to the industry, it is only a short-lived means for short-term sales of services. If you look at the long-term perspective, the interactive nature of the above TVs, changing the passive experience to active participation is its development trend, and whether it is called IPTV or smart TV is not really the fundamental to promote or hinder the development of the industry. If you ca n’t innovate on the business itself and expect a conceptual breakthrough, then it ’s a bit self-deceiving. Recalling that in 2004, at the beginning of the IPTV industry, the industry did not know much about what services should be run on IPTV, so more reference was made to the application of the Internet, and many Internet services were moved to IPTV, and then in actual operation. It has been chaotic and repositioned anyway, and in this repetition, it has caused countless martyrs. The lesson must be checked. And now Smart TV seems to be taking the old road again, only to see the business prosperity formed by the opening of Android on mobile phones, but it does not take into account the fragmented use of mobile phone users and fingertip operations and the user experience in front of the TV. Is completely different. It will only let users get troubled and indifferent after the freshness, and finally no matter how many businesses are used, and among them, in addition to using the concept to complete product sales, in the follow-up services of the business It is difficult to generate commercial value. Recalling that some industry insiders once believed that the biggest mistake of IPTV's difficult development now is that it has a TV in its name, and if it does not, it will not be affected by so many policies. Regarding this remark, the scale of the policy is in the hands of the radio and television. As long as they think your business has impacted their development, no matter what your name is, you can find a way to limit it. Therefore, IPTV may not have a future, and Smart TV may not be bright on this point. It advises the donors that some over-obsessed obsessed with skin, or first practice internal skills, and earnestly do the user experience is the king. 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