【Global Network Technology Report】 After Apple released its latest quarterly financial report, Apple CEO Cook accepted an exclusive interview with CNBC. He once again reiterated that he is very excited about AR, and believes that AR technology will make iPhone more important and there will be many future No AR features have appeared.

Cook repeatedly publicly praised Augmented Reality several times. He believes that the revolution and explosion caused by AR is nothing less than the original smart phone, and also claims that it has potential over VR. Cook pointed out that "with the AR, smart phones become more essential. Maybe it is hard to believe, but the fact is that it is."

AR will present users with a completely different new world. For example, outside the restaurant, users can learn about the restaurant's signature dishes through the AR application, or create a big dinosaur at home and play with the children. Even before shopping at IKEA, choose the furniture that suits you. The current AR can already include games, entertainment, and other more practical applications such as placement of furniture, measurement of virtual tape measures, and so on. Cook said: "AR field, and what I saw on ARKit, made me very excited. AR is almost everywhere."

"AR allows us to participate in the real world, but it will 'enhance and enhance' what is happening now." Cook once said, "AR is part of your world and part of your conversation. It can resonate with life. In other words, compared with VR, in the eyes of Cook, AR is more likely to combine with life, and it is more likely to strike at all the broad masses of the people. The business opportunities are indispensable.

When iOS 11 is released in the fall, it will become the world's largest AR platform because the iPhone and iPad have attracted millions of users. With the newer processor and sensor, the iPhone released this fall will be even better in AR capabilities.

Cooke said he hopes to see a variety of AR applications after launching iOS 11 this fall. Developers are developing a large number of ARKit-based applications and games that will also be available this fall.

Cook also said that he looks forward to seeing more applications for AR in the future, including small business solutions, consumer solutions, and enterprise solutions. "I think developers will see it in a variety of ways. It will reach a level that will satisfy all developers. This feeling is great."

"I think AR is very important and far-reaching. This is one of the important things that we were amazed at the very beginning," Cooke said.

Although Apple has often been Tucao "invented" what others have done for years, but Apple can often do better, and Apple can successfully transform the existing products into the mainstream. For example, fingerprint authentication and contactless payment, these technologies have existed in Japan for more than a decade, but until Apple applied them to the iPhone, these functions became the habits of consumers. If Cook's prediction comes true, AR is the next trend.

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