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Many dealers have suffered a lot, and they are increasingly looking forward to the early realization of the LED market. They are eager to see the LED brand with market appeal as soon as possible, leading the LED lighting industry out of the chaos.
The trouble of chaos
"LED lighting is hot, but also hot potato, too many miscellaneous brands, low-cost competitions are staged one after another, like the northeast chaos stew, the vegetarians boiled, and finally choose what to eat and have their own ideas." A Li dealership so lamented now The current status of the LED lighting market.
When reporters visited the market in the past few days, they found that when asked about the LED brand represented by the dealers, most dealers shook their heads and sighed: no brand, they are "noisy cards."
The reasons are nothing more than the following: First, the dealer itself is not familiar with the LED product technology. When the small and medium-sized manufacturers promote their products, they only match the product-related parameter data, and do not do LED professional knowledge training;
Second, the price is an important factor affecting the choice of dealers. There is a market at a low price. In order to maximize profits, the price has no doubt become a sensitive word for the LED brand;
Third, follow the trend of consumption. Some consumers have made it clear that no LED lighting products are out of date at home, but they are bitter and shy. The LED products with price advantage become their last choice. Whether the brand is not important, the quality is not judged, even I also made a joke about the quality of the matter.
The person in charge of the southeast lighting store said: "The LED products are better and worse, we can't conclude that we will set up LED showcases with a try attitude. The products with good market response and reasonable price will consider the agent. Then every merchant has Own positioning, you need to choose LED products according to their own positioning, the miscellaneous army naturally has the opportunity to popularize."
Brand awareness
After one or two years of "chamming", many dealers have suffered a lot. They are increasingly looking forward to the early realization of the LED market. They are eager to see a brand with market appeal as soon as possible, leading the LED lighting industry out of the chaos. .
Gao Yongquan, general manager of Minghao Lighting, said: "Industry integration and reshuffle is conducive to the rapid growth of the industry and the elimination of low-end inferior products. Winning companies can gradually cultivate brand concepts while maintaining quality."
This view has also been recognized by sales director Liao Hongtao. He said: "There is no mainstream brand guiding norm is one of the reasons for the current market chaos, but the future LED market must be a quality theory hero, no doubt, the last elimination system is the same Suitable for the LED industry."
I believe that this is not only the personal consciousness of individual dealers or manufacturers, but also must be a common understanding of the whole industry. From the dealers who say that they are acting on the brand of LED products, the shame on the face can also be seen, Chongqing dealers Brand awareness is gradually emerging when choosing LED products.
Liao Hongtao added: "The lack of LED knowledge is also an important reason for the industry's chaos, including promotion efforts and professional knowledge, and the need to strengthen the LED products can make LED products go on the road to the future. The farther."
Randomly check the statistics of 8 lighting stores in Chongqing
[Source: Gaogong LED's "LED Lighting Channel", 2013, Issue 4 (Total Issue 40) Reporter / Zhang Ludan] Since the birth of LED lighting products, its brand and price have been controversial, and there is no leading role. Brands, low-price competition is getting worse.