"In the past 100 years, lighting has been changing steadily and slowly, but in the past 10 years, the entire lighting industry has undergone earth-shaking changes. It is expected that the share of LEDs in the entire lighting industry will rise to 45% in 2015. "Chandra Vaidyanathan, vice president and general manager of Philips China's Lighting Solutions Lighting Division, told reporters. The LED market started to pick up in the first quarter of this year. The overall demand has risen. Enterprise orders in all links of the industrial chain are very saturated, showing that the LED penetration rate of commercial lighting has increased rapidly. The industry growth rate is expected to reach 15% this year. In the development prospects of the LED industry, policy promotion is an important fulcrum driving the recovery of the industry. In February this year, six national ministries and commissions jointly issued the "Semiconductor Lighting Energy Conservation Industry Plan", which clearly stated that the development goal of the LED industry is that the average annual growth rate of the LED lighting energy conservation industry output will be about 30% from 2013 to 2015. , LED lighting application products 180 billion yuan), LED lighting products penetration rate reached 20%, chip localization rate reached more than 80%. From incandescent lamps to energy-saving lamps, to LEDs that can be intelligently controlled, the evolution of lighting has taken place. "The combination of LED technology and control technology can reduce the overall energy consumption by 16% -20%, which is achieved by lighting and control. In the future, the lighting system will be more towards a systematic solution, which was unreachable in the past , It will be easy to see in the future. "Chandra told reporters. Different lighting "Today, lighting accounts for 20% of all power consumption in the world, and the application of LEDs also allows lighting to have more flexible and diverse performance, especially its combination with intelligent control, so that previously unachievable lighting effects can be obtained. Eventually achieved. "Chandra thinks. Words such as energy saving, wisdom, humanity, and plasticity may describe the lighting experience brought by LED lighting. Philips provides several scenarios that allow us to better understand the intelligent lighting of LEDs. In the life scene, the hostess can control the home lighting through the smartphone software. Or control the switch, or adjust the brightness of the light, or change the color of the light. More intelligently, different lighting modes can match different family atmospheres. Such as romantic mode, rest mode, party mode, home theater mode. Personalized lamp shape and furniture match, intelligent control is more in line with the needs of emotions and emotions, and smart lighting makes the house more homely. In the office scene, the most comfortable light is natural light, and the feeling of creating a blue sky and white clouds makes it easier to calm and relax. The effect of the light simulating the blue sky and white clouds is a combination of blue light and natural light. When you change different angles, you can feel the transition from light blue light to natural light. If the use of LED lighting in the office area to produce bright natural light is a reflection of humanity, its intelligence is reflected in the automatic adjustment according to the strength of the outdoor light, so that the indoor brightness is always maintained in a certain range, and make full use of sunlight Come lighting. In large shopping malls, lights change dynamically. The use of advanced dynamic lighting technology, combined with the spiral design, through the change of color at different times to create a different atmosphere, can stimulate people's desire to shop. For example, the mall just opened in the morning, simulating the color change of sunrise. In the afternoon, as the flow of people increases, the colors of the mall become bright and vivid. From wild adventures in autumn to beach themes in summer, dynamic lights can also create a corresponding environmental atmosphere for products sold in different seasons. In urban lighting, textured lighting can enhance the image of the city. "The lighting of a city is like a person's clothes. The chosen lighting must be tailored to meet his status and temperament and taste." The staff of Philips Lighting said. "The intelligent control system will automatically adjust the brightness according to the number of vehicles on the road and the weather environment, which can save energy and ensure the safety of road lighting. The status of each street light is reflected in the background monitoring system. Once a faulty street light is found, It will be notified in a timely manner. Staff can also use laptops and other intelligent mobile terminal devices to mobilize the lighting system within the jurisdiction. The high-tech intelligent road lighting has brought convenience and efficiency to people. " "The two parts of energy saving, environmental protection and comfort and safety can be relatively easily realized through the intelligent lighting control system. The further integration of LED technology and intelligent control technology, the electronic and networked lighting system will be realized in the near future. It means that we can use less energy to realize a larger range of network control, management and remote application management in the future. "Chandra said. Layout in the Chinese market According to the latest "LED Lighting Power Supply Market Opportunity Report" released by IM Research, the global LED lighting power supply market is expected to reach 10 billion US dollars in 2016, and the demand for power supply devices will reach 10 billion US dollars. The entire LED lighting market has huge room for future development. With the recovery of the LED market, industry competition has also intensified. As "another local market", China's position in Philips' global strategic map is increasing day by day. It is understood that China has become the world's largest market for Philips' home lighting, another major business segment. As of the end of last year, this business has increased by 60% year-on-year, of which LED sales have tripled. Philips' first quarter 2013 financial report showed that sales of LED lighting products and solutions increased by 38% year-on-year, accounting for 23% of the total sales of the lighting division. Customer-centric, from market research, design and development, procurement and manufacturing to marketing, the "end-to-end" customer value chain; accelerate the realization of a strategic transformation from lighting product component manufacturers to integrated lighting solution providers to create closer The business model of the local market to meet the needs of various market segments has become an important market strategy for Philips Lighting. "In terms of participating fields, Philips has participation in upstream, midstream and downstream; from the application market, we have home furnishing, OEM, we have domestic market, and international market. So it is very important to promote business and rapid development. We call it end-to-end, integrating upstream product development, midstream product promotion and positioning, downstream product sales, and subsequent supply chain management, production, supply and marketing integration. The starting point of the entire cycle is based on in-depth research on local Chinese consumers. So let Big Mac move quickly in China, we use an end-to-end approach. "Yu Yongtao, senior director of marketing for Philips Lighting Greater China, explained. In order to accelerate the promotion of LEDs, Philips Lighting expanded its sales network from first- and second-tier cities to third- and fourth-tier cities, and actively explored new channels to improve retail management efficiency. Currently, Philips has 500 fashion lighting museums, more than 2,000 shop-in-shops, and more than 20,000 specialty stores in China. In May this year, Philips launched a 49-yuan consumer entry-level LED light bulb, and the market education work and marketing work on LEDs were also actively carried out. In fact, Philips is continuously increasing its investment and support in the Chinese market. In December 2011, Philips announced the construction of a professional LED lighting project in the Chengdu High-tech Zone. It plans to invest 25 million euros in five years to improve its LED value chain in China. On the other hand, it will strengthen the research and development of localized and differentiated products. "China is very important for Philips, and China's R & D strength is also very important for Philips global. At present, we have a huge investment in research and development, there are 9 large research centers in China, more than 2100 professional researchers, every year The investment is more than 110 million euros. The world ’s second largest research institute is in China. In the past, innovation was for China, but now, China ’s innovation is slowly for the world. â€Klaas Vegter, director of Philips China Research Institute, told the China Times reporter. In the future, with the help of national policies, with the continuous improvement of LED light efficiency and the decline of costs, it is expected to accelerate the penetration rate of LED lighting. In order to achieve the goal of LED business accounting for 50% of the total business volume in 2015, it is not difficult to see that Philips Lighting is stepping up its market layout. Further reading Osram spin-off or increase Chinese LED investment Siemens will officially spin off its subsidiary OSRAM in Germany today. Analysts believe that after OSRAM is listed alone, it will be able to obtain more sufficient funds, and with a more flexible organizational structure, to seize the opportunity for the rapid spread of global LED lighting. OSRAM is expected to increase its efforts to expand the LED lighting market in the Chinese market. Osram, one of the global lighting giants, was originally a wholly-owned subsidiary of Siemens. In November 2012, Siemens planned to split 80.5% of OSRAM's shares from shareholders and then let OSRAM go public. According to the spin-off plan, every 10 shares in the hands of existing Siemens shareholders will receive one share of OSRAM. After the spin-off, Siemens will still hold a 17% stake in Osram, and Siemens Pension Trust will hold a 2.5% stake. In January 2013, the annual shareholder meeting of Siemens AG passed the Osram spin-off listing plan at 98%. Siemens estimates that by 2016 LED lighting will account for 45% of the global lighting market share, with a revenue scale of approximately 99 billion euros; before 2020, the share will rise to 66%, with a revenue scale of approximately 113 billion euros. Zhang Xiaofei, president of the Gaogong LED Industry Research Institute, told reporters that the Siemens system is huge, and the LED industry needs to respond quickly. For example, outdoor LED lighting requires high power, and the indoor market needs low-power products. After the spin-off, Osram can respond more quickly to market demand and can invest more money. "The LED chip industry is very 'burning money." An OSRAM's middle-level backbone in China told this newspaper that the spin-off of OSRAM has been discussed for three to five years, and now it has finally achieved the spin-off and listing, which is conducive to OSRAM's increased investment and consolidation. rank in the field. From the perspective of sales revenue, OSRAM is currently second only to Philips, ranking second in the global LED lighting industry. Zhang Xiaofei believes that compared with Philips, Osram's deployment in China is slow. Although it already holds Foshan Lighting, the results are not obvious. In fact, OSRAM's LED layout in China has accelerated in recent years. The above-mentioned Osram introduced in the middle of China that Osram's LED packaging factory in Wuxi plans to put into production in October this year; it also set up an LED R & D center in Shenzhen; and the output of LED lighting terminal products at the Foshan factory is also up. Zhang Xiaofei believes that after Osram's spin-off and listing, the competition of several major international lighting giants in China will become more intense, and the pressure on China's local LED chip companies will increase. "Philips, Osram, Cree and other global LED chip giants all want to expand their territory, and the application market has become the focus of competition. Osram will also strengthen channel expansion in the Chinese LED lighting market." According to a foreign news report, after the spin-off of OSRAM, the value of Siemens ’stock may decline, and some institutional investors will be forced to sell immediately, causing Siemens to face“ substantial selling pressure â€. However, Zhang Xiaofei expects that once the spin-off, Osram will make the "cake" bigger, even though Siemens' shareholding will decrease, it will also benefit from it. Moreover, Siemens also withdrew a large sum of money. "Siemens was ready last year, and now the capital market is improving, and the spin-off financing opportunities are better now." Solder is an indispensable material for the manufacture of electronic products Solder Wire,Lead Free Solder Wire,Solid Solder Welding Wire,Solder Tin Wire Shaoxing Tianlong Tin Materials Co.,Ltd. , https://www.tianlongspray.com