In the LED industry chain, whether it is Mulinsen, whose main business is LED packaging and driving power, or Foshan Lighting and Ocean King, which is mainly engaged in LED lighting, all of them have experienced a decline in their performance in 2015. Can not be separated from a keyword: macroeconomic.

According to survey data, the total size of China's LED industry in 2015 reached 396.7 billion yuan, a year-on-year increase of 15.1%. However, due to the fierce competition in the global economy and market in 2015, the LED industry chain prices generally fell by 30% to 50%, and the prices of international companies also fell by more than 20%.

At the same time, relevant institutions had expected more than 20% of the total of about 5,000 related LED companies to withdraw from the market in 2015. In the case of macroeconomic downturn, Mulinsen said: "The competition between price war and product homogenization is fierce. A large number of small and medium-sized LED enterprises have withdrawn, and some enterprises that have withdrawn have sold inventory at low prices, which has impacted the market and formed a vicious circle."

In this regard, Foshan Lighting said: "Affected by the market, the company's product sales prices fell, resulting in a decline in gross profit margins, profits decreased." Ocean King said: "by the macroeconomic and lighting industry competition pattern, the company's sales revenue compared A decrease of 160 million yuan in the same period of last year affected the company's overall profitability; the decline in profits was mainly due to the decline in revenue."

In order to achieve the purpose of destocking, the company did not care about deep processing on the brand, and they started to make an article on the low price. Therefore, it is not surprising that there is a double decline in revenue and profit. However, not all LED lighting companies have seen a "double drop" in performance, and some even show a trend of increasing upwards, such as long-distance lighting, because of the effort to upgrade products.

Xiaobian read the data and found that in the past year, Changfang Lighting focused on the development of LED EMC packaging technology and market development, focusing on product upgrading. Its investment in research and development has gradually increased, and in 2015, it increased by 134.16% compared with 2014.

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