In 2015, the price war in the LED industry continued to escalate and intensified, leading to a downturn in the entire industry. In many general-purpose LED products, the price has already bottomed out.

It is understood that since the beginning of 2016, the LED industry's major chips and packaging giants have leaped forward and expanded frequently.

Recently, the LED packaging device market has also ignited a "flame" of rising prices.

Who is the “pushing hand” behind the price hike? Is the price of “who” rising? And what do you say in the WeChat group of the high-tech LED industry?

Only products with quality assurance have market competitiveness. Yu Shuiming, director of sales of Bangding Alloy Line, said that the improvement of product performance has led to an increase in operating costs, and the corresponding price increase is reasonable.

Most people in the industry have said that the price increase is a normal market law, and the price increase indicates that the market will return to the right track and should support the price increase.

Deli Optoelectronics Cai Xiao believes that the rising price of LED packaging belongs to the normal regulation of the market. Many links in the supply chain have already been born on the dead line, and LED companies have begun to adjust the product structure. Therefore, some product prices are also normal.

Small's sales director Zhang Luhua also said that the price increase is a normal market behavior, and the price will change according to market changes. At present, the price of Smect LED package devices has stabilized and there is no adjustment plan.

Whether it is "up" or "down", in the end, if a company wants to do it, it must make a profit. If it loses itself, even if the industry prospects are good, there is no value. Therefore, we support the price increase. Zhang Baolin, Marketing Director of Youxinguang, said.

The LED package price hike suddenly burst, which seems to bring more production enthusiasm to LED companies.

Simaite Optoelectronics Wang Jinlong said that in fact, the enthusiasm has always been, but the cheap sales have made the profit space smaller and smaller. Some raw materials will increase the price first, and then continue to die at a low price. In the end, they will not be able to continue.

Lai Ronghong, general manager of Guangzhou Hongyu Electronics, also believes that the current industry competition is too great, leading to chaotic competition in enterprises. Some enterprises have not done well in quality, but have ruined prices.

Everything has a double-sidedness, and the price increase of LED packaged devices is no exception. There are advantages and disadvantages.

Some people have called for price increases. Of course, some people think that the price increase also has some adverse effects.

Hongsenhui Optoelectronics Lu Qihong believes that there are certain drawbacks in the price increase of LED package. First, it is not conducive to the promotion of the lighting market. Second, the LED industry is shuffled, and the current reshuffle is not complete. 3. More hotline influx allows overcapacity Further expansion.

In addition, some people think that LED packaging devices can increase prices, and ultimately depends on Mulinsen, Hongli Optoelectronics, Guoxing Optoelectronics and other packaging manufacturers how to control the market.

Wang Gaiyang, marketing director of Hongli Optoelectronics, said, “Interchange is the bottom line for everyone. Hongli Optoelectronics has no relative price increase, but it is not actively reducing prices now.”

In fact, for high-end packaging devices, packaging manufacturers are more willing to purchase international branded accessories. Undoubtedly, the price of accessories for international brands is relatively high. Under such a situation, it is not difficult to understand that the packaging manufacturers have made some adjustments to the price.

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