The rapid spread of flat-panel TVs has made the market norms more and more strict, especially with the rapid development of led (light-emitting diode) TVs in the third quarter of this year, prompting the rapid development of standard-setting work. Recently, the reporter learned from the China Electronic Video Industry Association that the association recommended by the association and the mainstream enterprise to participate in the development of the "LED backlight LCD TV screen structure and electrical interface technical specifications" recommended standards (hereinafter referred to as the standard) has been formulated After completion, some have been formally implemented. After the introduction of this standard, the emerging LED TV market will be further regulated.

LED TV quickly increased

Since the beginning of this year, the LED TV market has shown a rapid development trend. The reporter learned from the "2010 third quarter of China's electronic information industry economic operation and color TV industry research conference", after entering July, LED backlight LCD new products frequently, low price innovation, LED product penetration rate rose rapidly. In the third quarter, the accelerated popularity and penetration of LED-backlit LCD TVs became the focus of the industry.

According to statistics from Avi Consulting (AVC) market monitoring data, LED-backlit LCD TVs sold 827,000 units in the third quarter, with a penetration rate of 20%. During the Mid-Autumn Festival and National Day, the market penetration rate was as high as 42%.

The reason why LED-backlit LCD TVs can continue to grow at a high speed is mainly driven by the three factors of demand, policy and enterprise: First, energy saving, ultra-thin, fine quality and other characteristics meet the consumer's demand preference; Second, energy efficiency The standard has been consistent with the energy-saving characteristics of LED-backlit LCD TVs. Thirdly, as a new profit growth point for the whole machine enterprises, it has enhanced the enthusiasm of manufacturers to promote and become the focus of the joint promotion of color TV manufacturers.

Jin Xiaofeng, deputy general manager of Aowei Consulting, told reporters that the development of LED-backlit LCD TVs has started from a large size, and its retail volume penetration has been leading. Since 2010, domestic brands have taken the lead in fully arranging LED product lines and enriching small and medium-sized models. In the third quarter of 2010, the small and medium-sized LED backlight TVs have increased from 32.7% in the second quarter to 43.97%. Small and medium-sized products are on the shelves. It provides consumers with more choices, and also strengthens the weight of domestic brands in the LED-backlit LCD TV market competition, further accelerating the process of LED-backlit LCD TVs.

The reporter learned that the development speed of LED-backlit LCD TVs far exceeds industry expectations. In the first quarter of 2010, LED-backlit LCD TVs were still in their infancy, and the lack of upstream resources hindered the pace of domestic enterprises entering the LED-backlit LCD TV market to a certain extent. However, since the second quarter, domestic brands have begun to invest heavily in the LED-backlit LCD TV market. On the one hand, they actively integrate upstream resources, obtain stable supply of resources, and accelerate the development of LED products. Since the third quarter, domestic brands have become more frequent, prices have fallen, and product lines have improved, further consolidating the market position of domestic brand LED-backlit LCD TVs.

Enterprises call for uniform standards

At the same time that LED TVs are rapidly increasing, there have also been many problems of slowing industrial development. For example, because LED backlight LCD TV screen structure and electrical interface technology are not uniform, many companies have to do more molds to adapt to this specialization needs when making products.

"With the rapid expansion of the production scale of LCD TVs, the problem of panel incompatibility that plagues color TV manufacturers is becoming more and more serious, and it also increases the waste of mold development costs, material use and reserves." Bai Weimin, vice president of the industry association, told reporters.

The reporter was informed that due to this problem, many companies are increasingly unable to quickly solve the maintenance and repair problems after mass sales.

Because LCD panel technology and backlight technology are currently in a period of rapid development, the frequency of panel replacement is very fast. Especially under the general trend of triple play, the function development speed of color TV products is also very fast. Enterprises basically launch new products every month. In order to track the development of technology and adapt to the fluctuation pattern of panel supply in the international market, large color TV enterprises usually There is a need to purchase panels from multiple panel plants, which leads to inefficiencies in production due to inconsistent panel specifications and inconsistent interface definitions, as well as high development, production and maintenance costs.

Xu Hongjun, general manager of the management department and engineering and information management department of Konka Group Multimedia Branch, told reporters that sales of Konka LED TVs have climbed successively during this period, but feedback on after-sales service has caused the cost of enterprises to increase due to non-uniformization of standardization. The reporter interviewed Li Lishi, chief engineer of Haier Group's information products headquarters, and he also expressed concern in this regard.

The increase in cost due to the unsynchronized interface has become a common problem in the industry, especially with the increase in the amount of LED TVs. The flat-panel transformation of the color TV industry not only requires deepening cooperation and coordination between the upstream and downstream enterprises in terms of standardization, but also needs to unify the panel structure and electrical interface of different panel factories, thereby improving the overall efficiency and competitiveness of domestic color TV enterprises.

Standards will regulate market development

Under the requirements and active participation of the majority of color TV companies, the Video Association has organized six major mainstream sizes (ie 26 inches, 32 inches, 37 inches, etc.) to develop domestic enterprises with a combination of current market demand and technological development trends. 42-inch, 46-inch, 55-inch LED backlight LCD TV screen structure and electrical interface technical specifications work.

The reporter was informed that the standard aims to unify the structural layout and electrical interface definition of the same size panel of different panel companies, and to promote the technical specifications as a recommended standard of the industry association to the society. By improving the versatility of materials and reducing the complexity of product development, we can provide better products and services for consumers by reducing system operating costs, improving production efficiency and quality stability, improving after-sales service capabilities, and reducing maintenance costs.

Konka and Hisense’s person in charge told reporters that for enterprises with an annual output of LCD TVs exceeding 1 million units, the procurement and use of standardized panels or modules produced in accordance with the standards of the Association can save the company’s direct system cost by at least one million yuan per year. Coupled with hidden cost savings, the company can save millions of dollars in annual expenses, which in turn increases the company's efficiency.

At present, the main bottleneck restricting the flat-panel transformation of the color TV industry is still the lack of the industrial chain. The complete dependence of the TV panel on imports is the main factor leading to the fluctuation of the economic efficiency of the color TV industry and the fierce market competition. The formulation of this standard has also alleviated this to some extent. A trip. The establishment of various subdivision standards is also an acceleration of the construction of the flat panel display industry chain and the benign market order, and is an important guarantee for ensuring the successful transformation and upgrading of the color TV industry.

The reporter learned that the Video Association has released 32, 42 and 46-inch standards, and the standard texts of 26, 37 and 55 inches have been basically completed. The 32, 42 and 46-inch standards were released and implemented on September 28, 2010, and the 26, 37 and 55-inch standards will be released soon. "In order to realize the green flat-panel transformation of the color TV industry, the Video Association called for the upstream and downstream cooperation of the LCD TV industry to be strengthened. LCD panel manufacturers provide more products, and color TV companies purchase and use standardized products to jointly develop green industries and low-carbon economy. Bai Yimin said.

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