The incandescent lamp ban in major countries and regions in the world entered the batch effective phase in 2014. On January 1, 2014, the United States announced that it would no longer produce and sell 60-watt and 40-watt incandescent lamps. At the same time, Canada also officially banned 75 watts. And 100 watt incandescent lamps. The EU completely banned the sale of incandescent lamps in 2012. Coupled with the decline in the cost of LED lighting, it will certainly trigger the outbreak of the LED general lighting market. The LED lighting market is a large market of 100 billion, which is expected to enable the industry to maintain a 3-4 year cycle. After experiencing unfavorable conditions such as oversupply of production capacity and rapid decline in gross profit margins in the past few years, the LED industry has stimulated the rapid rise of LED general demand as prices have fallen to a certain extent and the incandescent lamp ban policy has taken effect. According to Northeast Securities, the market size will exceed 30 billion euros in 2016, and the market share will increase rapidly to 40%. In 2020, the market will further increase to 60 billion euros. By then, the penetration rate of LED lighting will exceed 60%, becoming the mainstream of the lighting market. The era of low prices is coming: LED lighting is coming to an end As the last and largest increment of the LED industry, LED lighting has been highly regarded since 2009. However, the timing of its outbreak has been unsatisfactory. The reasons are: first, the driving force of overseas markets is insufficient, and the second is also related to its lack of price. Lighting as the largest blue ocean of LEDs, upstream and downstream have been waiting for the right outbreak opportunity. As the downstream data continues to improve, the industry generally believes that the era of low prices is coming, the outbreak of the LED lighting market has arrived. At present, the “ban†campaign in North America has started, product prices have fallen rapidly, and barriers to the downstream promotion of LED lights are being eliminated. From the recent retail price of LED bulbs, it is not difficult to find that the number of LED bulbs sold in the market has soared. The distribution of lumens per dollar tends to converge, and the value center moves down. The era of low-cost LED lighting has arrived. LED lighting attracts many manufacturers to participate in it. We don't talk about international big companies for a while. Just look at domestic companies to see the hot market. In January 2014, Goer Acoustics acquired a 74.81% stake in Japan's loss-making LED companies for 99.5 million yen. , Philips, Foshan Lighting and other well-known traditional manufacturers at home and abroad to promote LED products; NVC, Sunshine, Op, Sanxiong and other local lighting manufacturers developed in the past decade are also unwilling to lag behind; Changfang, Hongli, etc. from LED packaging Start to extend down to LED applications, and so on. In addition, there are data showing that in the Tmall platform, during the "Double Eleven" period this year, the sales of the lighting brands such as Op Lighting, Ao Duo, Chau Ming Han Yuan and other lighting brands all exceeded 10 million mark, among which, Op Lighting is even more Cat's official flagship store single store sales of 57 million yuan proudly topped the list, ranked first in the building materials category. In 2013, the newly established Zhouming Hanyuan brand in Taobao Mall, the sales of products in the first hour of “Double Eleven†exceeded 3 million yuan. The policy and price drive LED lighting market is launched on a large scale. At present, the domestic LED lighting industry has begun to take shape. With the upgrading of technology, policy support and demand improvement, especially the price reduction, we believe that LED lighting will usher in rapid development. The "sweet period". Hot prospects: smart lighting is the trend Around the LED lighting market, we can turn our attention to the demand of the general lighting market in Europe and the United States. It can also be found that another major trend of LED lighting is smart lighting. Under the background of rapid penetration of LED lighting, Europe and the United States, which have strong consumption power, are expected to take the lead in realizing the market breakthrough of LED lighting intelligent control and open up the space for growth. Recently, Mr. Lance Zheng, Global Technology Marketing Director of Marvell Green Products Department, revealed at the “2014 Industry and Technology Media Seminar†that everyone said that in 2014, it was the first year of intelligent lighting explosion. We believe that the smart lighting market will be in the thousand in 2014. Ten units are up and down, plus a variety of different bulbs, plus commercial lighting, all with wireless control. Intelligent lighting will grow explosively in the next three to four years or four to five years, and it may reach the scale of 100 million units, and the price will drop from 10 dollars to nearly 5 dollars. There is no doubt that cost reduction is the biggest driving force. Intelligent lighting mainly involves sensing, controlling, changing light, allowing light to adapt to people's needs, and integrating various modern technologies such as communication, sensing, cloud computing, and Internet of Things. This has technical backgrounds such as communication and sensing. The enterprise has this innate advantage. Marvell is such a company with strong background in wireless communication technology. Based on the strong communication technology background, it proposes a complete set of open solutions, including mature software platform, low-cost and high-performance Wi-Fi/ZigBee gateway solution, and light control. Turnkey solutions and cloud service integration solutions. Intelligent lighting systems differ from traditional LED lighting in that they include lights, gateways, clouds, UI, and corresponding software support. As a complete solution provider, Marvell offers the industry's best performance, lowest material cost, smallest footprint LED driver and Zigbee/WiFi gateway solution, and is actively involved in building intelligent LED lights, wireless modules, gateways, cloud/UI and The entire intelligent lighting industry ecosystem in all aspects of software provides end-to-end integrated product solutions and technical support for intelligent lighting brands or channel providers, and rapidly introduces intelligent lighting systems that are acceptable in cost and have excellent user experience, leading the intelligent lighting industry. Take off. Finally, let's take a look at the LED lighting market after entering the fast lane, which corresponds to the promotion of the LED chip industry. According to relevant information, chip capacity expansion is limited in 2013, and about 20-30% of the production capacity in the industry is ineffective. With the rapid growth of LED lighting, the domestic LED chip industry has reached a balance between supply and demand. It is expected that LED chips will be available in 2014. There was a double increase in shipments and gross margin. Electric Air Pump For Car Tyres,Small Air Compressor For Car,Electric Air Compressor For Car Tires,In Car Tyre Pump SHENZHEN SMARTNEWO TECHNOLOGY CO,. LTD , https://www.newopump.com
Mr. Lance Zheng, Global Technical Marketing Director, Marvell Green Products Division