Smart home appliances is another new industry in the subversion of the Internet. Traditional household equipment has become an Internet trend from white electricity (refrigerators, washing machines) to small household appliances. Intelligentization has become an inevitable trend. It is precisely because of the huge market space that traditional home appliance companies and Internet companies have begun to explore and lay out the smart home appliance market. At the same time, at the same time, the intelligentization of home appliances will not avoid various problems.

meeting

On August 21st, the “Smart Appliance Application and Technology Development Forum” hosted by the Smart Product Circle was held in Shenzhen Kexing Science Park as scheduled. The meeting invited enterprises from the chip, hardware to platform intelligent home appliance ecological chain to discuss how to build multiple parties. A win-win ecosystem of benign development. Haier Beijing Smart Home Innovation Center U+ Promotion Director Chen Hailin, Zhejiang Fengxiangbiao Technology Co., Ltd. Shangtuo Minister Ren Ge, Shanghai Smart Microelectronics Co., Ltd. Sales and Project Management Director Wei Fangchao, Shanghai Qingke Information Technology Co., Ltd. Su Qiong, “Smart Products” Li Wenjuan, editor-in-chief of the Circle, shared his views on the development of smart home appliances as a guest speaker. The conference also attracted Konka, Changhong, Coolpad, TCL, Skyworth, Samsung, Jiuyang, Midea, BYD, Sannuo, Ketong, Tencent, Fenda Technology, Tongzhou Electronics, Philips Semiconductors, Yulong Computer, Huaqiang Sanyo, Huaxing Guests from Optoelectronics, Lianxin Technology, Yusheng Digital, Quanzhi, Founder Micro, Actions, Ou Ruibo, Jiuzhou Electric, Yuyang Technology, and Smart Intelligence visited the site to listen to the speech.

Haier Beijing Smart Home Innovation Center U+ Promotion Director / Chen Hailin

Haier Beijing Smart Home Innovation Center U+ Promotion Director / Chen Hailin to share

Compared with the early smart home industry, the smart home industry has a great expansion from depth and breadth. Chen Hailin, director of U+ promotion at Haier Beijing Smart Home Innovation Center, believes that a company can't do it in this field. Haier hopes to combine different software vendors, hardware vendors, different services and content providers to jointly open a resource-sharing open source. platform. Chen Hailin believes that smart home appliances do not solve the pain points of users. The biggest problem is that smart homes are still in a chaotic period. The price of intelligent products is high and there is no killer application. The products and platforms cannot be interconnected, resulting in poor user experience. Haier hopes to establish interconnection and interoperability of different brand devices through the U+ development platform, and open the software interface of third-party content services and the SDK development kit for mobile terminals to support other end-cloud protocols (such as XMPP and MQTT). Chen Hailin introduced that U+ should be built into a fully developed and fully compatible platform. The openness is mainly reflected in four modules: interconnection and interworking module uPlug, interconnection and interoperability uSDK, intelligent control center uGW, and cloud platform service interface uOpenAPI.

Zhejiang Fengxiangbiao Technology Co., Ltd.

Zhejiang Fengxiangbiao Technology Co., Ltd.

According to Renge, the head of the business division of Zhejiang Fengxiangbiao Technology Co., Ltd., the products considered from the perspective of user experience should be truly stacking services for users rather than functions. The three aspects of platform, product and mode are the links that can not be lacked in optimizing user experience. Renge believes that the explosive products of smart homes will appear in the four aspects of life entertainment, security monitoring, environmental health and energy management. As a platform-only company, the biggest difference between the vane platform is the customized scenario and customization linkage. The wind vane platform has now achieved access to different brands, and has achieved intelligent linkage of kitchen, living and entertainment, and healthy living. As a cloud platform positioned as a third party, the wind vane cloud is open to both hardware and other cloud platforms.

Director of Sales and Project Management Department of Shanghai Smart Microelectronics Co., Ltd. / Qi Fangchao

Shanghai Lingdong Microelectronics Co., Ltd. Sales and Project Management Director / Fang Fangchao to share

The integration of the platform can bring about an improvement in the user experience, and the differentiation of the chip level solves the hardware itself from the bottom. Qi Fangchao, director of sales and project management at Shanghai Smart Microelectronics Co., Ltd., exemplified that the current intelligent products, whether they are mature smartphones or emerging wearable devices, are so homogenized that they lead to price wars. Qi Fangchao believes that in order to make breakthroughs in differentiated products in the Red Sea market, it must start from the bottom, and start to look for differentiation from algorithms, chips, and board solutions. Smart has made a MCU custom design platform for mid- to high-end and low-end embedded CPUs in the middle of the chip, providing services from the bottom.

Shanghai Qingke Information Technology Co., Ltd. Su Qiong

Shanghai Qingke Information Technology Co., Ltd. Su Qiong to share

Su Qing, a member of Shanghai Qingke Information Technology Co., Ltd., shared his experience in custom communication modules with a cooperation case. The ARM core of Qingke MCU is designed by itself and delivered to Foxconn. Su Qiong introduced that the Qingke WIFI module has made a transparent transmission function. There is also 300K space in the MCU for custom development, and the customization function is not easy to be copied. The MICO system developed in cooperation with Ali already has a cloud API and a mobile-side SDK, which makes it easier to develop an app. From the bottom of the chip, "connect all the unconnected networks."

Li Wenjuan, editor of "Smart Product Circle"

Li Wenjuan, editor-in-chief of "Smart Product Circle", shares

Li Wenjuan, editor-in-chief of "Smart Product Circle", discusses the product definition and the smart home appliance from four aspects: the status quo and dilemma of the development of the home appliance market, the intelligent elements and product definition of the home appliance, the reshaping of the new ecological home appliance, and the smart home appliance platform and business model. The formation of a new ecology. Through research, Li Wenjuan believes that the competition in the white electricity market is mainly concentrated in such large factories as Haier, Midea, Gree, Changhong and TCL, and small household appliances will have a very large development in the Chinese market. The invasion of consumer technology (intelligent detection, human-computer interaction, O2O service), linear upgrade of functions, and data model constitute the key elements of intelligent home appliances. Li Wenjuan believes that the industry chain should be intelligent from the "source", she also shared a service-centric business model.

Bailang, director of Sichuan Changhong Research Institute, joined the guest question and answer

In the final peak dialogue session, Bai Lang, director of the Sichuan Changhong Research Institute, joined the guest question and answer. Speakers expressed their views on the needs of the smart home industry, bottlenecks in the industry, and future trends, and exchanged views on the cloud platform.

on site

Before the end of the forum, there were still many listeners who wanted to ask the speakers. After the meeting, the guests and the audience had a long time of communication!


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