On April 20th, the first CE China was grandly opened in the Shenzhen Convention and Exhibition Center. As the first show of IFA in Asia, CE China was supported by Suning, China's largest commercial retail company. The Suning teamed up with IFA and was the chief partner of CE China. The identity of the partners is deeply involved in this exhibition. Chen Zhen, deputy mayor of Shenzhen, Jens Heithecker, executive director of IFA, and COO Hou Enlong from Suning Cloud Co., Ltd. attended the opening ceremony.

As the leader in the 3C retail field of China's home appliances, Suning played an important role in the preparation of the exhibition. Suning’s own smart technology also performed well on the show floor.


Chen Zhen, Deputy Mayor of Shenzhen, Jens Heithecker, Executive Director of IFA, and Hou Enlong, COO of Suning Clouds, visited the Suning showroom

Siemens Technology's new products unveiled at CE China Suning's exclusive launch highlights the strength of channel leadership


Siemens new dishwasher Suning first conference site

At the exhibition site, all kinds of trendy technology flourish, like a science and technology feast, people everywhere exposed cool and trendy "tomorrow's world." On the same day, Siemens released a new product, the new high-tech Home Connect home fully automatic dishwasher unveiled at the show and announced the exclusive launch in Suning, Geshe Kee, president of Bosi Electric Appliances (China) Co., Ltd., and COO Hou Enlong of Suning Cloud Co., Ltd. attended the new product At the launch ceremony, both parties "had shown great affection."

“The cooperation between Suning and Siemens Home Appliances has been a long-term strategic partnership. At this CE China Expo, Suning was the chief partner and had a lot of communication with the sponsors before the show. Decided to choose this new technology product to be launched at CE China and sell it exclusively in Suning. I think this is both an endorsement of the show and a model of close cooperation between Siemens and the company. Just past the 418 Suning omni-channel realized a year-on-year increase of 426 %. Next, Suning will continue to play an advantage in the field of Internet retailing, allowing more consumers to enjoy the convenience brought by the latest technology, said Hou Enlong.

As the chief partner of CE China, Suning actively took advantage of the “first home” in the 3C field of home appliances in China, and gave strong support in the areas of supplier participation, smart technology exhibitions, etc., and Suning was the chief partner of CE China. Partners also signified that Suning’s influence in the field of innovative consumer electronics has been highly recognized by global industry elites. It is understood that for many of the participating foreign brands, Suning puts forward the service concept of “bags to settle in.” As long as foreign brands bring high-tech products that are recognized by the market to Suning, brand owners only need to focus on their own products. After-sales, logistics, Suning All of them can be contracted. This is undoubtedly a sure thing for some brands that have no foundation in the Chinese market.

Smart technology attracts attention Suning smart “sucks eye”

At this CE China show, various types of smart technologies have drawn attention. In the full outbreak of the concept of smart and home-connected, major brands and retailers have also fully started the smart “model”. As the representative work of Suning Intelligence, the 2.0 version of Suning Yun made its debut at the exhibition, attracting the attention of many exhibitors.

"Too convenient, as long as you use Suning Cloud Home APP, my home's smart appliances, basically can be remotely controlled, whether it is off the air conditioning, or open the water heater in advance, a mobile phone can handle." At the exhibition site, Mr. Wang of Shenzhen Suning Yunju's smart system is full of praise.

“Smart homes are the future direction of development. As people’s demands for living experience become higher and higher, smart homes are bound to jump out of the category of small families and turn into a trend of large-scale collaboration and socialized service. Suning's big data cloud computing capability provides users with a high-speed, stable control experience through a control port, providing timing, scenarios, and linkage services for the equipment, and strategically speaking, Suning IoT services, or the core products of Suning smart services. Xu Yunhua, executive vice president of South China Regional Headquarters of Suning Cloud Business, told reporters.

In addition, the exclusive Haier new Hello Kitty washing machine launched at Suning also unveiled the Suning smart development platform, which has attracted many HelloKitty powders. In addition, the Suning smart security system focused on home security demonstrated the entire process of warning of potential housing safety hazards. The combustible gas medical monitor monitors household gas leaks, and the system-linked acousto-optic alarm triggers an alarm, while Suning Yunju App sends the alarm information to the user. When the dust detector detects that the home PM2.5 is high, the Suning smart security system can be linked to open the home air purifier, and a series of housing safety hazards are screened by the Suning smart security system and alert the user for the first time.

New family “vegetable machine” favored Suning crowd-funding model attracted by brand owners

As the latest product of Suning Crowd, a refrigerator-sized high-tech vegetable display machine was unveiled at the exhibition. With the intelligent circulation system, users can easily grow vegetables at home and really realize that the vegetable garden will be moved into the home. Welcomed the guests who loved family planting on site. What is even more surprising is that not only has the family food machine been favored, but the Suning crowdfunding model behind the vegetable machine has also attracted the attention of many European and American brands.

“We are very interested in this kind of crowdfunding model because we have not been exposed to the Chinese market before. If we can publish products through Suning Crowd, we can understand the suggestions and opinions of Chinese consumers on our products. Through relevant data analysis, we The products can be more marketable in China." A U.S. technology company representative expressed great interest in Suning crowdfunding.

It is understood that as the only omni-channel platform that simultaneously implements crowd-sourced product experiences at the same time, online platforms and offline stores, Suning Crowd ranks among the top three in the industry, and many high-tech smart products complete C2B through Suning Crowdfunding. Customized and achieved very good results.

PPTV smart TV unveiled the exhibition PPOS system connected 'smart living room'

PPTV TV 55T has powerful performance and exquisite design as the current large-size flagship product. In addition to super shocking visual performance, the 55-inch large screen is a well-deserved flagship product for PPTV TV 55T.

In addition to excellent hardware, the PPOS system on-site PPTV55T is equally eye-catching. This smart television system tailored for the majority of users of this PPTV TV not only has a user-friendly experience. The ultra-fast booting speed of 20 seconds does not require a long wait. The cross-floating UI interface starts from the previous remote control operation mode to bring the user the most familiar operating experience. Especially worth mentioning is the PPOS system's powerful sports resources. Last year, PPTV Sports spent a total of 250 million euros to win the 2015-2020 La Liga exclusive regional media rights in China. According to the agreement, PPTV will enjoy the exclusive media rights of La Liga in China, including television, Internet, new media, and public broadcast rights, as well as copyright distribution rights. Obviously, the PPOS system has become a "trump card" for PPTV to enhance home TV service capabilities and connect smart living rooms.

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