PConline Brand Culture At last week's Japan Tokyo Game Show, apart from the trials of the exclusive games of the two next-generation game consoles and the debut of the new PSV2000, a message released by the Japanese game giant Nintendo was rather sad: The godfather of the Japanese game industry, the leader of the Red and White Machine era, former president of Nintendo, and the current advisor as Yamanori, died of pneumonia and died at the age of 85. It may be a simple name, many users will not have any concept, but when talking about the bully, I believe we will recall many childhood memories. Right, we used to play the game of the bully's foreign reference model red and white machine is approved by the Yamauchi uncle. Returning to our article, since our article title is Nintendo's development review, why did you have to spend so much space in the beginning of the article to write the news that Nintendo had died before the helm? This is because Nintendo's transition from a small workshop for making poker to a Japanese game giant has a great relationship with this old man in Yamauchi. In the 85 years of life in Yamane, 53 years have been devoted to Nintendo. . From 1949 to 2002, the “father of the Japanese game industryâ€, with keen commercial intuition and forward-looking eyes, turned Nintendo into a world-renowned gaming empire from a small card company. Therefore, this article will introduce Nintendo's development history by looking back at Mr. Yamauchi's life as a clue. The "children" become a generation president In 1949, Nintendo's second generation president Yamanaka Ichiro was critically ill. Before his death, he wanted to hand over his family business to Sun Zishan to take care of him. However, Yamauchi put forward conditions: "If you want me to inherit my family business, you must let all the people leave Nintendo!" The old president had no choice but to answer. When a young man only 22 years old entered the gates of Nintendo this year, many senior employees met him for the first time in his life, not to mention understanding him. It can be imagined that the heavy-handed ministers who hold power have disdain for a stinking kid. Similar rumors like "That Tokyo's Back Rider Will Neglect Nintendo" began to spread inside Nintendo. However, it is tempting to see that Yamauchi's wrist is smarter and stronger than the head of Nintendo. After taking office for a short period of time, he went against the company’s senior managers and senior managers one by one, and went out to Nintendo with an unexpectedly high salary to solicit his peers from Waseda University and the top students of Tokyo’s Imperial University. Yamauchi’s “dictatorship†with his distinctive personality and his keen “rule of iron fists†unfolded. Reform Achievement "New Heaven" In 1975, inspired by Atari, the American computer game manufacturer on the other side of the ocean, Yamauchi began researching some devices that could connect to TV to play simple games, and tried to develop Magnavox Odyssey and Color TV Game 6 video game platforms. After 8 years of precipitation and accumulation, Yamauchi finally reached the peak of Nintendo in 1983. Red-and-white machines, the home video game platform for the first time attempted to carry cassette tapes, sold more than 500,000 units in two months, causing a stir in the industry. Two years later, the "Super Mario Bros." game with this platform is even more popular, and it is still popular all over the world. It is reported that thanks to the sale of games such as Bai Hongji and "Dong King Kong", Nintendo's pre-tax profit once ranked second among Japanese listed companies in the 1990s, followed by Toyota. Like the sky On July 15, 1983, Nintendo Red & White machines co-listed with games such as Popeye and Super Mario were soon sought after by the market. So Nintendo condescended, software vendors have compromised to Yamauchi, when the Japanese industry's six major software companies: Namco, Hudson, Taito, Capcom, Jie Li ( Jaleco and Konami are all Nintendo contract manufacturers. As of 1985, a total of 17 new software vendors had joined the company. Even the up-and-coming youngsters SQUARE and ENIX joined Nintendo. In the 12 years, Nintendo's red-and-white machines have hit the world. Various popular games such as "Super Mario", "The Legend of Zelda," "City of the Castle" and so forth have emerged in an endless stream. The players smile and laugh. Nightmare begins Yamauchi's nightmare began in 1995. This year, Sony brought PS games to the US market, and the market share of red and white machines drastically decreased. Although Nintendo launched the NGC (Nintendo GameCube) six years later and recovered some lost ground, it did not help in the overall situation. Before Sony's pressure, followed by Microsoft's catch-up, in 2001, Nintendo's stock fell by 50%. In 2002, although Yamauchi had a hard-nosed spirit and worked hard again, but the investors did not give affection, the company's share price fell again 15%, the old president had to apologize in public, old tears, it is pitiful. Glorious retirement, new arrival In June 2002, Yamauchi retired. His term of office ended 53 years ago as the president of Nintendo, and Nintendo will also turn from the previous single leader to the group leader led by several core cadres. The retreat of Yamauchi’s controversial game manager symbolizes that Nintendo has entered a new era of corporate management—the abolition of the president’s autocratic system, and Nintendo’s transformation into a group management system based on modern management. Editor's note: Yamauchi, who is export-minded and unrelentless, is likened to a monster by the Japanese business community. He is reluctant to participate in various social activities. He has defined himself as “without ambition. Everything is just after several failures.†"Luck only", but Nintendo's success has benefited from Yamauchi's courage to innovate and have a very keen judgment on the outside world. The 53-year-old man, for Nintendo, dedicated his life to the gaming industry and created a miraculous experience. The story tells us that Nintendo can regain its "innovation" spirit and stand up again, hoping that the old king of games will return quickly. Orthopedic Surgery,Endoscopy Tube,Disposable Endoscope,Wash Nucleus Pulposus Dragon Crown Medical Co., Ltd. , https://www.dragoncrownmed.com
Red and white machines officially swept the domestic bully prototype machine. 
Yamauchi’s university era was at the prestigious Japan University Waseda University. 
The red and white machines of that year were no match for the moment, and the crazy sales also pushed Nintendo to the throne of the first place. 
Super Mario is almost Nintendo's "spokesperson" and also a lot of collective memories after 80s. 
1 Unbelievable success of the "doodle brother" back to the top
2 Nintendo Falls Back to the Top