Tencent Digital (Yokii) Virtual Reality (VR) and Augmented Reality (AR) are undoubtedly the most promising direction in the industry. Many well-known technology companies have started their own research and development in this field. At present, both Google and Microsoft have their own AR products unveiled, and now there is news that Apple will also join the war situation.

According to foreign media sources, there are informed sources, Apple has been working on the development of an eye-glass product with augmented reality capabilities, the product can be used to connect with the iPhone, and the virtual screen can be transmitted to a small glasses device. There is also news that Apple has contacted the suppliers of near-end display screens, and it should be designed in the direction of consumer products. The device will be officially released in 2018.

In fact, Apple's research in the AR direction is not a secret. In the past three years, Apple has acquired a number of AR software, 3D mapping and computer vision startups, and is continuing to recruit AR technical personnel. However, whether these technologies will eventually be put on the AR glasses device as stated in today’s news, or Apple will shift halfway, applying these technologies to other aspects such as automobiles, etc. At present, we cannot fully confirm.

Source: bloomberg, 9to5mac, theverge

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