[High- tech LED reporter Zhao Hui] is increasingly driven by the demand for LED downstream applications. LED industry chain links, including midstream packaging, are currently nearing full production and product demand continues to rise.

The packaging industry has developed rapidly in recent years, both in terms of capacity scale, process technology, supply chain relationships, and mergers and acquisitions.

"The current packaging market is still in a changing stage, and the downstream market is in strong demand. Domestic packaging manufacturers continue to expand production. In the future, the winning factors for packaging companies will be management capabilities, cost control, scale and brand." G20- Gong Wen, general manager of the LED Lighting Summit, said that although the current trend of the LED packaging industry is obvious, the overall market structure still has variables, and the competition between LED packaging companies will become more intense in the next two years. .

According to statistics from the High-tech LED Industry Research Institute (GLII), the size of China's packaging industry reached 77.3 billion yuan in 2013, an increase of 19% from 39.7 billion yuan in 2012.

According to the analysis of the annual report of the major packaged listed companies, in 2013, the packaging enterprises generally had a boom in production and sales. The increase in sales exceeded the adverse effects caused by the price drop, thus achieving a year-on-year increase in net profit.

The packaging company was the first to lead the upstream and downstream enterprises to turn over and grow against the trend last year. In addition to benefiting from the demand growth brought by the downstream application market, the packaging companies themselves increased their capacity release, especially the development of production and equipment for lighting white light devices. No.

Although domestic packaging companies have achieved good harvests last year, they have made great progress in technology, scale, products, etc., but they also face many problems. The number of enterprises is large, the product homogeneity is serious, and the price war is getting worse. Many packaging companies There is no clear and clear enterprise and product positioning.

In this environment, many LED packaging companies have begun to expand their production capacity, increase cost control, technology transformation, and upstream and downstream integration in order to break through the profit bottleneck.

"LED midstream packaging field. Throughout the market, due to the influence of downstream terminal demand, many packaging markets have surpassed the best level in history." Zhou Xuejun, marketing director of PHILIPS LUMILEDS Asia, a member of G20-LED Lighting Summit, believes that the future packaging market will gradually Concentration tends to be a very good benefit for companies with an advantage in cost performance.

Zhou Xuejun believes that in the future packaging market, all packaging products are not developed by the middle and upper reaches, but according to the downstream customers' demand for product design and performance, research and development according to a certain cost performance, and even deep strategic research and development cooperation.

With the advancement of technology, various technical routes and packaging forms such as flip-chip and no-package are emerging one after another.

In this regard, Zhou Xuejun said that there will be many types of package types in the future, one is to improve performance and maintain performance; the second is how to further reduce costs.

With the technological advancement of domestic packaging enterprises, the product research and development strength is continuously enhanced, the quality of domestically produced devices is significantly improved, and downstream application manufacturers are also accepting cost-effective domestically produced devices. In the past, they were firmly controlled by Japanese and Korean companies and Taiwan packaging factories. The field of high-end devices is now being tapped into its supply chain by domestic packaging companies.

Dr. Zhang Xiaofei, CEO of Gaogong LED, believes that domestic packaging devices occupy the vast majority of the domestic market, and large enterprises will occupy more market share, thus occupying the living space of small and medium-sized packaging plants.

The 11th High-tech LED Industry Summit, which will be held on June 10, 2014 at the Shangri-La Hotel, Guangzhou (the same time as Guangzhou International Lighting Exhibition), will invite global industry professionals to gather together to discuss the industry situation in 2014. Future trends.

Among them, in the morning of the conference LED globalization special session, will invite the internationally renowned packaging manufacturer - PHILIPS LUMILEDS Asian regional marketing director Zhou Xuejun to discuss and share the hot spotlights of future packaging market changes and other guests.

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