When everyone focused on the 3D display field, the OLED market, the representative of the next generation of flat panel display technology, became active again. Recently, Apple revealed that the next generation iPad will use OLED (Organic Light Emitting Diode) display. At the same time, Samsung and LG, the two major consumer electronics manufacturers in South Korea, announced that they will start production of OLED panels for TV next year.

It is understood that the large investment and small output are the biggest problems in the development of the OLED industry. Sony, which has been operating in this field for many years, stopped producing and selling OLED TVs in March this year. As far as China is concerned, there are three places in Sichuan, Jiangsu and Guangdong that are engaged in OLED research and development. However, the problem of insufficient OLED technology research and development and insufficient industrialization is still obvious.

Japanese companies fade out of Korean companies

Global consumers are attracted by its “reality” after feeling the 3D effect, and 3D has become one of the hottest topics. Since the beginning of the year, equipment manufacturers and content providers are also actively promoting the development of the 3D industry. At the end of March, Sony even announced that it would stop production and sales of OLED TVs in the Japanese market because of the slow sales of such products in the market. It is understood that Sony is the pioneer company to launch OLED TV, and it turned to 3D, which has aroused widespread concern in the industry.


As a future trend, it is necessary for companies to invest in the 3D market, but as far as the current situation is concerned, it may be premature to fully devote to the market. As Ye Xiajun, marketing director of Disney China, said, “3D is the future trend, but consumers have to wait a long time to enter the dream 3D horizon.”

At the time of Sony’s retreat, the Korean company came to the fore and showed a strong desire to seize the market. Samsung's OLED product sales accounted for 73% of the global market share in 2009. (Editor: Cheng Xiang)

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