With the detonation of smart homes and the arrival of the Internet big data era, smart lighting became the focus of discussions in the LED industry in 2015. In the past, we discussed intelligent lighting mostly refers to a variety of intelligent lighting items, but the intelligent trend in the field of commercial lighting can not be ignored.

Offline shop decoration is inseparable from lighting

In the past 2015, there is still nothing to stop the enthusiasm of Chinese netizens to buy and buy. See Ma Yun’s 91.2 billion record in the double 11 to know. But the latest findings from Accenture are surprising: the proportion of consumers who plan to shop more from physical stores in the future has climbed from 18% a year ago to 26%; customers who say “very convenient/convenient shopping” in physical stores reach 93. %, much higher than the network and mobile devices.

Whether it is an online store or a physical store, you can't escape the "renovation". E-commerce relies on beautifully designed pages to highlight the features and selling points of the product. Traditional offline stores rely on shop decoration, window design, merchandise display, and matching colors according to the season. But there is another important point that cannot be ignored - lighting.

The lighting is the soul of the furnishings. The influence on the color, material, design and workmanship of the display products is very intuitive. Through different lighting angles, brightness and color, the space can be outlined, the atmosphere can be created, the brand image can be highlighted, and the customers can be more Good shopping experience. And light of different color temperatures can bring different emotions and textures to colored clothing. The importance of lighting in store design and application has become irrelevant.

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Different lights bring different emotions and textures

How is the current store lighting?

Inflexible lighting design, brand differentiation is not high enough

Due to the limited flexibility of lighting adjustment, for large brand stores, the cost of replacing the lighting arrangement is high and the time is long. For small shops, the lighting design of the shop is almost unchanged throughout the year, resulting in a lack of distinction.

Use inappropriate brightness to attract passengers

In the past, the use of shop lighting was often simple and rude "lighting", and the methods of attracting passengers were often "splicing brightness" and "spelling sound." The ultra-bright window light can attract the attention of customers, but the feeling of "bright" is not particularly good for the user experience.

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Common clothing store lighting design

  With intelligence, what is the difference between store lighting?

LEDs have high luminous efficiency, green energy saving and long service life. LED also plays an extremely important role in commercial lighting. In the past, intelligent lighting was more understood as a simple light control change, but now it is coupled with mobile phones, remote controls, etc. In fact, it involves many fields, including communication, sensing, information collection, etc., all of which involve the development trend of intelligent lighting.

We believe that smart lighting solutions that can be dimmed and tuned can be applied to commercial lighting, which can effectively solve the problem that commercial lighting is difficult to change and the same.

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