Wire editor MAT HONAN put forward his own views on the recent popular smart TV, which makes us have to reflect on whether the smart TV is based on user needs? What do people generally do with smart TVs? There is basically nothing but watching TV. No one wants to tweet, read, or do what people do on LinkedIn. 40% of users buy Internet smart TVs to move online videos to the big screen at home. A recent NPD report also provided similar data. The report pointed out that less than 15% of smart TV users will listen to music on the TV, go online or shop. But we can explain this phenomenon in this way: the needs of smart TVs are fabricated by merchants, it only provides a more confusing interface, let us even find a favorite channel to become more complicated, and then nothing else ... There are two things we need to think about here: why the App hasn't taken off; why many people still haven't watched online videos after buying a smart TV. If you have used a smart TV, you must be very clear why: Twitter, FB, reading, shopping apps ca n’t work at all, this user experience is terrible, sit in front of the big screen 10-15 feet away from you, and then try Interacting with those apps, even if your TV has a keyboard and a perfect visual angle, you are a super keyboard expert, and it is not easy to operate from a distance. Keeping it for a while will make you interested. The only thing users will realize is that the mobile app is so easy to operate on the TV, so it is better to use the second screen directly! For example, your tablet or smartphone, which is much more comfortable to operate than in front of the TV. So why don't people watch online videos on TV? NPD attributed this to all existing connectable devices, including Rokus, Apple TVs, Xboxes, and TIVos, which already provide similar services; the real answer is simple: smart TVs are too complicated because different manufacturers have different manufacturers The user interface of the customized system may be very bad, and it is not certain what content will be there. For example, after two years of smart TV talks, we still ca n’t see Hulu Plus ’s high-quality videos on Google TV. Of course, this is not excluded. Some issues such as cable TV content providers and licenses. So the final conclusion is that smart TVs are superfluous. They give users too many apps that they will never use. Users turn on the TV just to see what they want to see. It ’s as simple as that, and it does n’t matter whether the programs are from the Internet or It ’s still cable TV, as the NPD report said, “Foundries and retailers should pay less attention to innovations in this area, and more want to simplify the user experience and information transmission. If they want to develop additional , New behavior, complexity will not work on this device for pure relaxation. " Remember that when we watched TV at the beginning, we used to relax. After a busy day of work, we wanted to sit in front of the TV and watch something. Think about it. Smart TV can only become simpler, not more complicated.
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